OBJECTIVES:
- Strengthen Transavia’s presence in the Spanish market and its positioning in key media outlets.
- Communicate the launch of the new direct Seville–Bordeaux route as part of the airline’s regional commitment.
- Present the consolidation of Transavia’s offer in Spain for the summer of 2025, with more than 5 million seats available.
ACTIVITIES:
- Organisation of a press lunch at the Hyatt Hotel in Madrid with the attendance of journalists from key tourism and general media outlets, including EFE, Europa Press, Colpisa, Hosteltur, La Razon, El Economista and El Independiente, among others.
- Writing and distribution of a press release with the main messages, along with a version tailored for regional media in Seville and Andalusia highlighting the new Seville–Bordeaux route.
- Preparation of a press kit which was handed out to event attendees.
- Management of interviews with strategic media such as Europa Press and Hosteltur.
RESULTS:
- Outstanding coverage in national, economic, tourism and regional media, with a total of 53 articles published.
- Strategic visibility for the new Seville–Bordeaux route and the summer 2025 offer, contributing to increase brand awareness among key audiences in the sector.