Challenge
ESSCA School of Management, one of Europe’s most prestigious higher educational institutions, has chosen Malaga as the location for its new campus in Spain. The site selected for this ambitious project is the historic convent of the Eucharistic Missionaries of Nazareth.
The goal was clear: to host a pre-opening event to announce the launch of a modern campus set to open its doors in autumn 2025, right in the heart of Malaga’s historic center. The campus will be housed in an iconic building that blends cultural heritage with cutting-edge facilities. The challenge was to effectively communicate the vision of this project, still under construction, highlighting its relevance to the educational and business communities, while generating interest and positioning ESSCA as a benchmark for academic excellence in the region.
Strategy
To ensure effective communication and maximize the impact of the presentation of the future campus, a strategy was designed based on the following pillars:
- Media relations: A press conference was held at the Fundación Unicaja María Cristina venue, with the participation of ESSCA representatives such as Stéphane Ruiz, Director of ESSCA Malaga campus, and local authorities including Francisco de la Torre, Mayor of Malaga, and Miguel Briones, Territorial Delegate for Educational Development, Vocational Training, University, Research and Innovation of the Andalusian Government.
- Media coverage: Broad dissemination was secured across press, TV, radio, and digital media, ensuring high-value media exposure.
- Social media amplification: The news was shared across digital platforms and social media, significantly expanding its reach.
Results
The presentation of ESSCA’s future campus in Malaga achieved an exceptional media impact, with tangible results reflecting the success of the event:
- Extensive media coverage: Both local and national outlets, such as SER Malaga, Canal Sur TV, Diario Sur, Malaga Hoy, ABC, Onda Cero and El Español, highlighted the importance of the project and its relevance to the community. In total, 22 online articles were published, along with 3 television features, 4 radio segments, and 2 exclusive interviews, resulting in an estimated advertising value of €30,000.
Conclusion
Thanks to a well-executed communication strategy and the support of local institutions, the presentation of ESSCA’s future campus in Malaga stands out as a success story in the positioning of the institution in Spain.
This milestone not only strengthens ESSCA’s international presence but also reinforces Malaga’s role as an educational and innovation hub in Europe.