PRESS TRIP TO MAURITIUS

Goals:

  • Awareness of two hotels, Le Méridien Ile Maurice and The Grand Mauritian, owned by the Starwood Group in Mauritius.

Actions:

  • Organization of a discovery trip to Mauritius for 9 high-end publications related to the target readers of the Starwood Group.

Results:

  • Goals reached in terms of number and length in the media, with highly qualified articles.
  • Significant increase in bookings at the hotels from the Spanish market during subsequent months.