Objectives:
- Present the new MicroCutting range. Precision cutting tools.
- Broaden Gardena’s target audience beyond the gardening sector, by targeting the gastronomy sector.
- Offer cutting experiences and convenience when harvesting herbs, vegetables or berries.
- Motivate users to buy the brand’s new products.
Activity: Collaboration with well-known influencers to raise awareness of the new MicroCutting range of cutting products.
- Research and selection of the best profiles, high-impact content.
- Personalized contact with influencers and dispatch of Gardena products. Explanations, demonstrations and detailed information to promote this new range designed to offer intelligent and detailed solutions for harvesting and plant care.
- Daily follow-up of each profile.
Results:
- Excellent creative output from the content generated by each influencer.
- Visual demonstration of all the tools in the MicroCutting range and their various features.
- High reach and visibility of promoted content. More than 120.000 accounts and 135.000 reproductions have been reached with the publication of the reels.
- Approach of a new Gardena target group focused on this type of tool to reinforce brand awareness and inform new customers.