Goals:
- To position Getfluence as the leading Branded Content marketplace in Spain, emphasizing its advantages to centralize management of sponsored articles and carry out digital marketing campaigns in various European countries.
- To capitalize on the company’s international standing, reaching out to financial, marketing, and international press outlets.
Actions:
- Preparing a three-month communication plan.
- Preparing five press releases and three opinion articles to highlight the advantages this marketplace offers Spanish media and advertisers.
- 2 interviews arranged with leading media outlets.
Results:
- 25 articles in all retrieved from marketing, financial, and mainstream press.
- 2 interviews published in financial media with opinion articles appearing in online marketing media and featured in their newsletters.
- Ample coverage of the fundraising press release, with 10 articles published in financial and marketing press.