- To give various audiences a closer look at the world of Faber-Castell, one of the world’s most renowned makers of high quality writing and drawing implements, on social media.
- To deliver added value and offer Faber-Castell’s customers inspiring and delightful experiences.
- To motivate people to bring their ideas to life and express themselves with inspirational writing and drawing supplies.
- Collaborating with micro-influencers to publicize the brand’s novelties on social networks.
- Researching and selecting relevant profiles through which to promote the different product ranges.
- Making personal contact with influencers and sending personalized Faber-Castell materials for each profile so that they can use them and unleash their imagination in their profiles, sharing their experience with Faber-Castell with their community and followers.
- Daily monitoring of each profile.
- High visibility for the Faber-Castell brand on selected profiles.
- Influencers published highly creative, quality content.
- The brand and its product were brought closer to everyone who loves writing and drawing.