Faber-Castell Influencers campaign


  • To give various audiences a closer look at the world of Faber-Castell, one of the world’s most renowned makers of high quality writing and drawing implements, on social media.
  • To deliver added value and offer Faber-Castell’s customers inspiring and delightful experiences.
  • To motivate people to bring their ideas to life and express themselves with inspirational writing and drawing supplies.


  • Collaborating with micro-influencers to publicize the brand’s novelties on social networks.
  • Researching and selecting relevant profiles through which to promote the different product ranges.
  • Making personal contact with influencers and sending personalized Faber-Castell materials for each profile so that they can use them and unleash their imagination in their profiles, sharing their experience with Faber-Castell with their community and followers.
  • Daily monitoring of each profile.


  • High visibility for the Faber-Castell brand on selected profiles.
  • Influencers published highly creative, quality content.
  • The brand and its product were brought closer to everyone who loves writing and drawing.