Objectives:
- Take advantage of the growing media interest in “dumb phones” in Spain to position Crosscall as a leader in this segment with its ultra-rugged voice-only phones, particularly the CORE-S5 model.
- Increase Crosscall’s presence and visibility in the media, especially in audiovisual outlets, following strong coverage in online and print media.
Activities:
- Elaboration of a press release about the growth of dumb phones, including data from Spain and other countries, to highlight the features and functionalities of Crosscall’s CORE-S5 phone.
- Interview of Maria Jesus Tamayo, Country Manager Iberia at Crosscall, with Oscar Gutierrez, journalist at Zoom Net TVE, about the resurgence of dumb phones and Crosscall’s voice-only models. The full audio and video report was recorded at our offices, including footage of Crosscall’s main rugged devices.
Results:
- 20 articles published in technology, business, economic, and marketing media related to the press release on dumb phones.
- Report/interview with Maria Jesus Tamayo broadcasted on the TVE program Zoom Net, alongside other smartphones manufacturers, with a strong focus on Crosscall’s most durable and cutting-edge devices.