Goals:
- Launch of the London bicycle company Bobbin Bicycles among women’s, men’s and lifestyle press.
Actions:
- A communication strategy was developed looking for a high awareness in a short time, so quick and direct press actions were put into action; these were very effective in order to promote the brand.
Results:
- Great brand visibility in a very short time with good media coverage in outstanding magazines such as Robb Report, DT, La Vanguardia Magazine and Shangay.
- Strong interest by the press in Bobbin Bicycles and inclusion in gift lists and proposals.