Goals:
- Launch in Spain of the American prêt à porter firm Jones New York in cooperation with El Corte Inglés with 3 different actions.
Actions:
- PRESS CONFERENCE
- Press Conference with the PR Manager of El Corte Inglés, who introduced and presented the firm to the media attending the event.
- FASHION SHOW
- Organization, management and coordination of the fashion show for VIP clients of El Corte Inglés and celebrities at the Real Fábrica de Tapices (Madrid).
- PRESS TRIP TO NEW YORK
- For the occasion of the NY Fashion Week, a press trip to New York was arranged with 8 fashion & feminine media for an exclusive presentation of JNY in the city where this brand was established.
Results:
- Great success of the Press Conference to introduce the brand in Spain, with more than 50 journalists attending among online and offline media.
- A great visibility of the JNY brand was achieved, with good appearances in fashion, women’s and lifestyle press.
- Exceeding the targets in terms of coverage and appearances.