Objectives:
• With a strong presence already in security and technology media, the objective of this action was to reinforce Genetec’s notoriety in general information, regional, economic, infrastructure, and logistics media, through the testimony of a relevant customer such as the Port of Barcelona.
• Increase the visibility of Genetec by positioning the company as a leading firm in the world of physical security, as well as improving its SEO positioning through the testimony of one of its clients.
Activities:
• Creation of a success story in Spanish about the Port of Barcelona and Genetec with an interview with the IT manager of the port. Generate content for Genetec’s website and have relevant information to share with the media.
• Personalized sending of a press release in Spanish about the success story to media outlets with significant audiences in Catalonia, as well as economic, technological, security, infrastructure, port, and logistics media. The release was also translated into Catalan to send it to Catalan-speaking media.
Results:
• 30 articles published in well-established media in Catalonia such as Europa Press Catalunya or La Vanguardia, economic media like Diario de Economía, security-focused outlets like Interempresas Seguridad, Cuadernos de Seguridad, or Delta 13 News, technological ones like Bytic or Smartintegracionesmag, or those focused on ports and infrastructure such as Naucher, El Mercantil, or Valencia Marítima.
• Media impact with an advertising value of €16K, with appearances in both digital and print media over three consecutive months, which will continue with the creation of a video.