PARTICIPATION IN THE PROGRAM EMPRENDE TV

Goals:

  • Awareness of the Zanox brand and its survey about online sales in the retail industry during the summer of 2015.

Actions:

  • A press release was written describing the key data of the Zanox survey to distribute to the media. In order to achieve a higher impact, we contacted the Emprende TV program on TVE and offered them the details of the survey by means of a short video.

Results:

  • Great impact in several media, with more than 40 articles providing great references to Zanox and an additional TV report was achieved in the Emprende TV program.