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  • Gardena
  • McCulloch
  • Evento de prensa Gardena y McCulloch

ORGANIZATION OF A PRESS OPEN DAY

Goals:

  • Introducing new products of Gardena and McCulloch to the media.
  • Brand affinity.

Actions:

  • Search for a location for the presentation event.
  • Decoration of the space.
  • Invitations writing and sending to the media and attendance follow-up.
  • Preparation of a Press Kit.

Results:

  • 19 journalists at the event, including Spanish and Portuguese media, representative of the whole specialized media in gardening, hardware stores and DIY.
  • Goals achieved both in terms of amount and length in the media, with highly positive articles explaining Gardena and McCulloch new products.