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130th ANNIVERSARY PRESS TRIP

Goals:

  • Celebrating Victorinox 130th anniversary and launching an outstanding commemorative product, the INOX watch, with an international press event that took place in Ibach (Switzerland), where the brand was originally established.

Actions:

  • Selecting the media to be invited to the event from top lifestyle/fashion magazines. Coordination of all the travel details of editors and photographers.

Results:

  • Goals achieved in terms of space devoted by the media to reports about the brand and its anniversary.
  • Great and qualified impact in the visibility of Victorinox, with broad explanations about its origin, values, technology and product positioning as “Companions for Life.”