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TBS Barcelona opens the first exhibition of photographs made by homeless people

On the occasion of its 20th anniversary, TBS Barcelona launches the "Arte al Margen" charity project with Fundació Arrels.

Goals:

  • Announcement of the TBS Barcelona’s 20th anniversary.
  • Support for the initiative of a group of students who conceived this exhibition.
  • Strong emphasis on the values that the Business School wants to convey to the students.

Actions:

  • Project presentation to culture and society journalists (Catalan press). Awareness about the issue.
  • Information writing and distribution; graphical support.
  • Reminders and follow-up of journalists working for press agencies (EFE and Europa Press) and the main national and regional media.
  • Personal contact with press, radio y TV journalists.
  • Managing interviews at the TBS Barcelona premises to introduce the project, encouraging them to visit the exhibition.
  • Organization of interviews to Fundació Arrels and TBS Barcelona managers in TV and radio stations.

Results:

  • Radio interviews: Cadena Ser Catalunya, Barcelona Televisió, Radio 3, Radio 5.
  • TV interviews: TV3, TeleMadrid, Televisión Ciutat Vella.
  • Many articles published by Spanish newspapers: El Periódico, ABC, La Vanguardia, El Mundo, El País.