- Announcement of the TBS Barcelona’s 20th anniversary.
- Support for the initiative of a group of students who conceived this exhibition.
- Strong emphasis on the values that the Business School wants to convey to the students.
- Project presentation to culture and society journalists (Catalan press). Awareness about the issue.
- Information writing and distribution; graphical support.
- Reminders and follow-up of journalists working for press agencies (EFE and Europa Press) and the main national and regional media.
- Personal contact with press, radio y TV journalists.
- Managing interviews at the TBS Barcelona premises to introduce the project, encouraging them to visit the exhibition.
- Organization of interviews to Fundació Arrels and TBS Barcelona managers in TV and radio stations.