- Manage the participation of a top publication in an international trip from Madrid to celebrate the new air route between Lima and Easter Island.
- Selection and proposal of different publications to the executive team. Choice of the monthly Beauty & Fashion magazine Telva and management of its participation.
- Organization of the discovery voyage to Lima and Easter Island for two people, editor and photographer of the publication, coordinating all the aspects related to the trip: days of stay, schedules, transfers, day tours in Lima and Easter Island, documentation…
- Tracking of the satisfaction related to the trip and the late appearance of a press report about it.
- Achieved the goal of promoting the new route and destinations through a five page press report in a top publication (print and online), with readers close to the target group of LAN Airlines, via an attractive and suggestive editorial content.