Goals:
- Launching of the new identity of Juvena.
- Presentation of the new Juvena product line reformulated with the exclusive SkinNova SC Technology.
Actions:
- MADRID
- Press Conference attended by the International Training Manager and R&D Manager of Juvena. Organization and management of exclusive interviews.
- BARCELONA
- Press Conference for leading Catalan media, attended by the International Training Manager of Juvena.
- ZURICH
- Press trip with 3 Spanish media to the New Juvena International Conference in Zurich and gala dinner.
Results:
- High visibility of the Juvena brand, with excellent and relevant articles published in monthly women’s magazines, Sunday newspapers magazines and national daily press.