PRESENTATION OF THE NEW JUVENA

Goals:

  • Launching of the new identity of Juvena.
  • Presentation of the new Juvena product line reformulated with the exclusive SkinNova SC Technology.

Actions:

  • MADRID
    • Press Conference attended by the International Training Manager and R&D Manager of Juvena. Organization and management of exclusive interviews.
  • BARCELONA
    • Press Conference for leading Catalan media, attended by the International Training Manager of Juvena.
  • ZURICH
    • Press trip with 3 Spanish media to the New Juvena International Conference in Zurich and gala dinner.

Results:

  • High visibility of the Juvena brand, with excellent and relevant articles published in monthly women’s magazines, Sunday newspapers magazines and national daily press.