Hutchinson will be present in the Andalucía Bike Race. The "Team Hutchinson" will bring the colours of the tyre leader.

The French company is the official sponsor of the Andalucía Bike Race from Feb 26 to March 3 between Córdoba and Jaén.

Goals:

  • Promoting the “Team Hutchinson” especially formed for the Andalucía Bike Race. The team includes French and Spanish cyclists – both amateurs and professionals.
  • Offering MTB fans the chance to cycle as a professional for Team Hutchinson.
  • Disclose the latest company products.
  • Support the presence of Hutchinson in the race.

Actions:

  • Creation of the Team Hutchinson formed by 7 cyclists: 2 professionals and 5 amateurs – French or Spanish.
  • Press event and communication on Spanish and international social media about this project to hire 5 cyclists who wish to be part of the Team Hutchinson.
  • Choice of a magazine that was invited to take part on the race by offering their own cyclist – a contributor to the magazine – who wore his own colour within the Team Hutchinson. In return, we provided them videos of the race to be edited daily by Hutchinson for its web page and social media.

Results:

  • During the race, videos have been shown by MountainBike.es and social media : Twitter, Facebook, Instagram, and YouTube.
  • Article published in “Bike” magazine about the race and the experiences within the Team Hutchinson.

Andalucía Bike Race video in RTVE.