- Presentation of the DAHON folding bicycles to the men’s, sports’, women’s and lifestyle media.
- For the presentation of the Dahon brand to the media, a press lunch was organized in Madrid Río Park. The participating journalists were able to test different models of the brand.
- Great welcome of the Dahon brand among women’s, men’s and lifestyle online and offline media.
- High brand visibility during the subsequent months after the event.