- Once or twice a year, we bring together the managers of the Continental Commercial Vehicle Tires division and the trade press. We introduce the most relevant new products and strengthen links with journalists, therefore promoting brand fidelity.
- During the most recent meeting, Continental VC’s Conti Hybrid line was introduced in Madrid. After an interesting session, all the participating media– representing the whole industry –extensively covered the contents of the presentation in publications, websites and social networks.