Goals:
- Awareness of the Anne Klein brand and its international strategy through the opening of new stores in Spain and Portugal.
Actions:
- Trip to Málaga with the Intro Ibérica team and the brand’s ambassador in Spain – Helen Lindes. A presentation event also took place at the Anne Klein store at the El Corte Inglés department store in Málaga, including its autumn collection.
The event was attended by fashion bloggers and influencers located in Málaga and achieved great success among the media. The goal was transmitting directly the brand’s values, looking for the elegance in casual and versatile clothing, perfect to wear 24 hours a day.
Results:
- It has been a great success. The intended visibility was achieved, and the event was given a warm welcome by bloggers and had an immediate impact in blogs. The intended audience was reached in the shortest time with excellent recommendations of big influencers in Málaga.